DRIP Cosmetics
Time 2021Role Design and Art Direction
Tools Adobe Illustrator, FigmaContributions Brand Design, Visual Design, Packaging Design
DRIP Cosmetics is a funky, inclusive, and people-driven cosmetics brand, inspired by the avant-garde. It’s a personal concept project, born from the admiration for campy and haute couture fashion. This reimagined cosmetics line is caters to the joyful, creative nature in humans. The brand features high-quality and long-lasting ingredients, a vibrant and colorful experience suitable for all genders and skin types, and accessibility through affordability for an extravagant, artistic spectacle. I came up with the brand strategy for marketing campaigns and designed the brand’s identity.
An Instagram campaign that paired power colors with your zodiac sign. It offered bite-sized horoscopes and suggested colors for different skin tones, encouraging audiences to explore shades that complemented them, promoting empowerment through self-expression.
Summer Beauty Tips
A campaign offering expert beauty advice tailored to the summer season, showcasing how DRIP Cosmetics products perfectly complemented these tips.