ServiceTitan Marketing Web Pages
Time 2022-2024Role Senior Visual DesignerTools Figma, IllustratorContribution Visual and Web Design
Overview
ServiceTitan is business softare platform for contractors trades industry. I worked with marketing partners and the web team to design promotional landing pages to support various marketing initiatives.
ServiceTitan is business softare platform for contractors trades industry. I worked with marketing partners and the web team to design promotional landing pages to support various marketing initiatives.
The goal of these web pages were to reinforce a consistent brand identity for ServiceTitan, raise campaign awareness, and promote new product features of ServiceTitan.
Measuring Success
Success was measured using KPIs such as marketing qualified leads, sales qualified opportunities, clicks, opens, sends, click-through rates, open rates, impressions, and lead conversions.