Tropos Motors
Time 2022Role Head of Creative Design
Tools Adobe Illustrator, FigmaContributions Brand Identity, Art Direction, Strategy
Tropos Motors is a Silicon Valley-based company that specializes in the manufacturing and distribution of electric low-speed utility vehicles that cater to a diverse range of industries, including corporate, fleet, first-responder, agriculture, last-mile delivery, and construction applications.
I spearheaded design and marketing efforts for a co-branded experience involving Tropos Motors, Panasonic, BIB Technologies, and Path Water. Our initiative successfully attracted thousands of visitors at CES 2022, one of the world's most prominent tech events.
CES Game Plan
Tropos Motors and BIB Technologies shared space at the Panasonic OneConnect® booth to highlight the cross-functional partnerships and features integrated into the Tropos Motors electric vehicles.
The primary objective was to showcase the value of the OneConnect® product—a dynamic global cloud services platform that leverages scalable SaaS technologies, in-depth data, insights, and analytics. The platform empowers OEM and fleet managers to optimize the health and longevity of their vehicles.
I shaped a brand identity that emcompassed all of the involved brands, targeted key messages of global and sustainable impact, and focused on eye-catching visuals. My involvement with the marketing strategy and pitch led to a designed suite of marketing assets for social media posts, press releases, and dedicated landing pages to effectively showcase a seamless co-branded partnership with other companies at CES 2022.
Collect Data and Increasing Awareness
To facilitate data collection, our campaign involved distributing Path Water's reusable aluminum water bottles. Guests can obtain a bottle by scanning a QR code and providing their email address on a dedicated landing page. The initiative was strategically designed to enhance awareness and drive conversions for the Panasonic OneConnect® platform.
To facilitate data collection, our campaign involved distributing Path Water's reusable aluminum water bottles. Guests can obtain a bottle by scanning a QR code and providing their email address on a dedicated landing page. The initiative was strategically designed to enhance awareness and drive conversions for the Panasonic OneConnect® platform.