Angela Maximo
Information

Tropos Motors and Partners at CES 2020


Creative direction for a co-branded experience. Tropos Motors manufactures and distributes electric low-speed utility vehicles that cater to a diverse range of industries. I spearheaded creative strategy, branding, and art direction for Tropos Motors, Panasonic, BIB Technologies, and Path Water to create a co-branded experience at one of technology’s largest tradeshows. Our initiative successfully attracted thousands of visitors at CES 2022, one of the world's most prominent tech events.




Highlighting partnerships and reaching objectivesWe highlighted the cross-functional partnerships and features that are integrated into the Tropos Motors electric vehicles. Our objective was to showcase the value of the OneConnect® product—a dynamic global cloud services platform that leverages scalable SaaS technologies, in-depth data, insights, and analytics. The platform empowers OEM and fleet managers to optimize health and longevity of their vehicles.

A Visual Identity to Encompass Multiple BrandsI developed a brand identity that encompassed the partnerships, targeted key messages of global sustainability, and caught audience attention. 

My involvement with the marketing strategy led to a multi-touchpoint campaign comprised of a suite of assets for social media, press releases, and landing pages to effectively showcase a harmonious co-branded partnership between the companies at CES 2022.

To facilitate data collection, our campaign involved distributing Path Water's reusable aluminum water bottles. Guests obtained bottles by scanning QR codes and providing information on landing pages. Our efforts were strategically designed to enhance awareness and drive conversions for the Panasonic OneConnect® platform.




Angela Maximo
angelamaximo.design
San Francisco Bay Area