ServiceTitan Commercial Headache Relief
Packaging design for a direct mail campaign.
In response to a competitor's direct mail campaign targeting ServiceTitan, we designed a Commercial Headache Relief Box as part of a direct mail marketing initiative that infused cheeky playfulness and humor.
We developed key messaging that positioned our company as the ultimate solution for commercial contractors, grab audience attention, and empathize with the challenges faced by our audiences when they use competing software for the businesses. To offer a lightheared remedy for operational headaches, the tone of the campaign conveyed the broader concept of alleviating industry-related challenges akin to a general headache relief.
We developed key messaging that positioned our company as the ultimate solution for commercial contractors, grab audience attention, and empathize with the challenges faced by our audiences when they use competing software for the businesses. To offer a lightheared remedy for operational headaches, the tone of the campaign conveyed the broader concept of alleviating industry-related challenges akin to a general headache relief.