DRIP Cosmetics is a funky, inclusive, and people-driven cosmetics brand, inspired by the avant-garde. A personal concept project born from my admiration of campy and haute couture fashion. This reimagined cosmetics line caters to the joyful, creative nature in humans.
I came up with campaign strategy and the brand identity. Messaging dives into a vibrant and colorful experience suitable for all genders and skin types, empowering audiences to take part in an extravagant, artistic spectacle.
“When I drip , you drip, we drip.”
Zodiac Power Colors An Instagram campaign that pairs power colors with zodiac signs. Bite-sized horoscopes and suggested colors for your skin tones, encourages audiences to explore shades that complemented them while promoting empowerment through vivid self-expression.
Summer Beauty TipsA campaign to promote expert beauty advice tailored to the summer season while promoting DRIP Cosmetics products as the perfect complement to your summer beauty routine.