Growing Passion is the cannabis consulting agency of cannabis breeder Brett Wilson. His production of exotic strains, including Lemonnade, has led to the high-profile partnership with Cookies Co. and the opening of Lemonnade dispensaries nation-wide.

A monogram and neutral, earthy color palette portrays Brett Wilson’s passion and strong-willed spirit, necessary for innovation in the cannabis cultivation industry. I led apparel design, influenced by the skateboarding subculture of Santa Cruz, California that drove awareness for the brand.