Phaseo
Designing a mobile app for creative small-business owners.
This is a solo project in which I worked through the product design process, from research to prototyping. I wanted to design a product that helps passionate creatives easily monetize from their skillsets and raises their brand’s awareness.
Identifying the problem space.Casual conversations in my community revealed creative small-business owners experience stress and anxiety connected to time-consuming tasks of growing small-businesses. Qualitative interviews and competitive analysis helped me discover root causes of the problem space. People experienced time constraints and were disinterested in learning to use the market’s current project and CRM tools due to busy schedules and financial limitations.
Creative small-business owners are the North Star.Defining and prioritizing user groups helped narrow down the product’s features. Primary user groups of the app are creatives and small-business owners that offer various products and services. People looking to commission products or services from through an in-app marketplace are secondary users. Anyone wanting to browse and shop for products and services from an online marketplace are considered tertiary users
Crazy 8s
How Might We? Questions
Defining User Flow
In-app communication for effective collaboration
Empower revenue generation with a marketplace
03 Design
Divergent Design IdeasDesign concepts centered around time efficiency, addressing project management challenges, enhancing stakeholder-client communication, and empowering users in an eCommerce marketplace.
Based on the current information architecture, I designed prototypes for testing and feedback at low-fidelity and high-fidelity stages. This helped me better understand user flows and overall usability.
Phaseo’s brand and product visual identity system speaks to the expression of creative intellect and grand ideas.
04 Solution
Making creative work easy.Phaseo is all-in-one standalone mobile app tailored for creative small-business owners. It simplifies work, empowering users to seamlessly grow, market, and monetize their businesses through a user-friendly platform integrating project management, CRM, and eCommerce functionalities.
Save time now.
Streamlined project management for creative professionals. Define scopes, create to-do lists, and manage finances. Focus on important tasks through each phase for a seamless process.
Centralize workflows.
Generate project-specific invoices. Set due dates, define product quantities and discounts, and easily share PDF versions. Eliminate the need for multiple tools.
Easy collaboration.
Users and clients can directly communicate using a RichText Editor to add or reply to comments. This facilitates smooth interaction for addressing questions, brainstorming, providing updates, and scheduling alignments.
Effectively monetize.
Create a customizable no-code shopfront to elevate brand presence on the Phaseo Marketplace. Show and sell products and services with ease in a way that reflects your unique brand identity.
An MVP prototype was tested in early wireframe stage, providing data that positively affected the second iteration of the app. Affinity maps and questionnaires recorded behavior and sentiment for 5 participants and 3 user flows. Success was measured through task completion time and SUS scores. Testing goals included assessing participant behavior and feelings about product usefulness, usability, efficiency, sastisfaction, and productivity.
Conversion Rate
Error Occurrence
Confusion
Indifference
Users were pleased about Phaseo’s aesthetic usability, increased time saved during project management, and other necessary CRUD functions that allowed the ability to create, read, update, and delete content in the app.
Addressing feature overload and premature branding saved valuable time spent on technical debt during design. I adopted a 'Keep it simple, stupid' approach with a minimum viable product and emphasized frequent testing, feedback, and iterative refinement. Phaseo enhanced my research skills, allowing me to develop data-driven potential solutions for the needs of my local community.