ServiceTitan Monthly Campaign Promos
A scalable design system for monthly marketing campaigns that support the business revenue stream and reduce asset turnaround time by 30% through modular templating
Developed a modular design framework that reduced asset production time by 30%, allowing the team to pivot seasonal campaigns across 5+ digital channels simultaneously.
Monthly promotional marketing campaigns were used to target audiences across multiple channels with promotional gifts and discounts on ServiceTitan's product are baked into the concept of these campaigns designed with scale in mind. The promotion may change, but the design approach maintains its integrity to stay consistent and feasible during campaign production across brand, marketing, web, and email teams.
Conversion-Driven Design
Leveraged industry-specific visual hierarchies to improve Click-Through Rates (CTR) by 43%. By focusing on "Value-First" layouts, momentum towards desirable marketing outcomes was seen for Dispatch Pro, Marketing Pro, and Pricebook Pro.
Cross-Functional Leadership
Acted as the creative bridge between Product Marketing (PMM) and Brand Studio, translating complex software updates into digestible, high-impact visuals that resonate with blue-collar business owners.
December 2024 Promo: Meta Ray-bans
Animation: Dylan Bragrassa
More campaign examples to come.