ServiceTitan Pantheon
Experiential design and brand identity development for the trades industry.
Pantheon, hosted by ServiceTitan, is one of the largest events in the trades industry, bringing together contractors, investors, and customers. The event celebrates the company’s community while showcasing new products, offering educational sessions, and attracting prospects.
Our focus every year is to craft messaging and themes that empowers, values, and excites our attendees while expressing gratitude for their role in ServiceTitan's journey as a company. We develop the brand identity and collateral for the event which is seen across every touchpoint from hotel branding and booths, email comms, web, print, and digital marketing.
$6.1M in ticket sales and sponsorhips and 6,600 attendees have resulted in the past two years.
Pantheon 2024 - Leading the Charge
Experiential design and wayfinding.
Hotel BrandingBecause Pantheon is hosted at colossal and grand venues, we incorporate wayfinding into our hotel branding so attendees can easily navigate through the event to locate breakout rooms and keynote sessions they want to attend. Every year, the visual theme is translated into large-scale designs that reinforce ServiceTitan’s messaging. Just as the company helps the success of contractors in the trades, customers are what truly leads the way for ServiceTitan’s growth and success. The celebration of our customers and their verticals are incorporated into our hotel branding themes.
Leading design for business segments.
Pro Products and FintechMore than $7 million in sales have been driven by ServiceTitan Pro Products and ServiceTitan Fintech in the last 3 years. For the last two years, I’ve had the pleasure of spearheading booth design and product marketing campaigns for the two business segments. Over $2 million in revenue generation occured as a result of our initiatives.
This year at the event, we launched a new product, Sales Pro. This led to $2 million in annual recurring revenue closed on the floor, $3 million signed in the first 2 weeks of launch, and 100 customers in the pipeline.
Pantheon 2023 - Journey to the Top
360 campaigns and supporting assets.
We cohesively tie the Pantheon visual identity to all supporting collateral, including full 360 campaigns and the initiatives of other participating business segments. This spans across digital, print, and web marketing.