ServiceTitan Pro Product Illustrations


Illustrations for ServiceTitan’s product platform.
As part of an upsell strategy targeting current customers, I designed scalable illustrations for ServiceTitan’s Pro Product user login screens on the product platform.

Combining color palettes from the design systems of both Brand and Product, the array of pro features were showcased in a vibrant and playful way. Floating UI elements and icons allude to value propositions for each Pro Product. Analysis showed an uptick in leads within the first week for some pro features.










Angela Maximo
angelamaximo.design
San Francisco Bay Area