Angela Maximo
Information

ServiceTitan Pro Product Illustrations


Illustrations for ServiceTitan’s product platform.
As part of an upsell strategy for marketing efforts, I designed illustrations for ServiceTitan’s Pro Product user login screen on the product platform. I created a scalable illustration system that showcased the array of pro features in a bright, fun, and abstract way. 

Vibrancy was created using the product’s design system, Anvil—the core of the ServiceTitan product. Floating UI elements and supplemental visuals allude to the value propositions for that each Pro Product has for the trades industry. Analysis showed an uptick in leads within the first week for some of the pro features.










Angela Maximo
angelamaximo.design
San Francisco Bay Area